Made by parents, for parents
Hi, I'm Somya, founder of Navi Baby. I started this brand because I was tired of choosing between beautiful and practical.
Why I started Navi Baby
I was searching for beautiful things for my kids and kept finding the same thing everywhere: pastels, boring stripes, nothing that felt fun or looked as good as it worked. I've always been drawn to bold colour, and I wanted that for my kids, not the beige and boring pastels that seem to dominate everything made for them. The neutrals can stay in the adult aisle.
So I decided to make what I couldn't find. Navi Baby started with one mum's frustration with the baby aisle and became a brand built around colour — with guidance from my two toughest critics: my own kids.
The problem we're solving
If you've ever stood in a store wondering why everything for kids looks the same, you already know the gap I'm talking about. Pretty often means impractical. Practical often means dull. I wanted both, and I had a feeling other parents did too.
What makes us different
Colour comes first here, not as an afterthought. My kids are part of the process, from the prints they actually want to wear to testing whether a poncho survives a real pool day. If it doesn't pass with them, it doesn't make it to you.
- Bold colour, always. No beige in sight.
- Designed and tested with real kids, including mine.
- Made for pool days, sandy hands, and everyday chaos, not just for looking nice on a shelf.
Ready to add some colour to pool days?
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